Privacy Policy

Introduction

This policy explains how BakePartner use personal information that we collect about you when you use our website or engage or communicate with us.

When referring to BakePartner, this covers Svenska BakePartner AB a Swedish company with address Ödegärdsgatan 5, 504 64 Borås, Sweden and all its group companies. When dealing with one of BakePartner group companies, the controller of your data will be the company that decides how and why your data is processed.

Where this privacy policy refers to “we”, “our” or “us” below, this shall mean the particular company that is the controller of your data.

1 Personal data that we do collect

We may collect personal data that you provide us with through various channels, including websites, social media, events, telephone contacts, email or otherwise. Such data may include:

  • identification information, e g name and surname;
  • job title, if you are acting in a professional context;
  • contact details, e g postal address, e-mail address, phone number;
  • records of correspondence with the company and responses to our surveys.
  • We also collect personal data by automatic means when using our website.

2 Use of personal data

Website

We may retain and evaluate information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive.

Newsletter

If and when we introduce a newsletter in the future, you will need to provide your name and email address if you decide to subscribe. In such case, you consent to us storing this information in a list on our newsletter platform until you decide to opt out. We will only use the personal data you have provided to send you newsletters, and we will not share your contact information with any third parties. You always have the option to opt out of any further newsletters at any time.

Customers and other direct relationships

We will process personal data to manage and maintain inquiries, customer relationships (including relationships with distributors, resellers and dealers) and other applicable relationships, e g when communicating with, following up, carrying out deliveries, and otherwise fulfilling our contracts.

We may also process personal data to send out information on offers and marketing materials as well as to conduct customer surveys in relation to customers or persons representing customers.

3 Legal basis for the processing of personal data

We will process personal data necessary to fulfil our contractual obligations.

We will, where applicable, process personal data based on legitimate interest to manage client relationships and other applicable relationships, e g in order to provide services, to provide information of our products, or to facilitate offers from local partners in relation to inquiries.

We may in specific cases process personal data according to consent, e g in relation to certain marketing.

4 Sharing of personal data

We do not share, sell, lease or exchange your information with third parties without your consent; with the following exceptions.

Distributors, resellers, dealers and other partners

We may pass your data on to our distributors, resellers, dealers and other partners so that they may offer you our products and services in case of inquiries of such products and services.

Use of subcontractors as data processors

We may use subcontractors to process personal data on our behalf. In this case, we are responsible for ensuring that they comply with this privacy policy and applicable privacy laws by signing a data processing agreement.

Processing outside of the EU/EEA

If a partner or subcontractor or other third party situated outside of the EU/EEA, acquiring data in accordance with this policy, processes personal data outside the EU/EEA, we will ensure that such subcontractor or third party is bound by EU Standard Contractual Clauses for transfer to a third country, or arrange other safeguards, if applicable, to ensure that the transfer and processing is in compliance with applicable laws. You are under data privacy laws upon request entitled to receive a copy of any documentation demonstrating that appropriate safeguards have been taken in order to protect your personal data during a transfer outside the EU/EEA. You can do so by reaching out to our data processing officer via privacy@pizzamaster.com.

Requirements under law

We may disclose personal data if required by law or court order or as necessary to safeguards our rights under legal proceedings.

5 Security in the processing of personal data

We will meet the security requirements set out in applicable privacy laws. The level of security will take into account the nature of the personal data and the risk of a data breach of the data subject.

We have established procedures and measures at various levels to ensure that non-authorised persons cannot access your personal data and that all data processing is performed according to applicable laws. The security measures include regular risk assessments, technical systems and procedures to ensure information security.

6 Period of time we store personal data

We will retain your information only for as long as is necessary for the purposes set out in this privacy policy. We are primarily using the following criteria to establish our retention period: (i) as long as we have an ongoing relationship with you; (ii) as required by legal obligations to which the company is subject, such as tax and accounting obligations; and (iii) as advisable in light of our legal position, such as applicable statutes of limitations.

7 Information requirement rights of the data subject

As the data subject, you have the right:

  • to gain access to the personal data about you that we process;
  • to request that incorrect, unnecessary, insufficient or outdated personal data be rectified or removed;
  • to object to the processing from direct marketing as well as to know about any profiling;
  • to withdraw any consent to the processing of personal data that you have granted us;
  • to download the personal data about yourself that you have given us and transfer it to another data controller (data portability);
  • to contact us if you have any input or questions related to our processing of personal data;
  • to complain directly to supervisory authorities if you consider that the processing of your personal data violates the applicable laws.

8 Cookies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology. Please find our cookies policy here.

9 Changes to the Privacy Policy

We will publish any changes to this privacy policy on the company’s website. This privacy policy was last updated 2025 09_26.

10 Contact information

If you have any questions or requirements related to our processing of personal data, they can contact our Data Protection Officer via privacy@pizzamaster.com.

All enquiries related to personal data where BakePartner is the data processor should go directly to the data controller.